ZOOBA | UI/UX
My primary contribution to this project was a strategic redesign of the in-game Store visuals and Game Modes. On the store side, I addressed specific product pain points regarding the unclear display of offer values, while simultaneously solving an art direction issue by eliminating the dated and repetitive UI patterns of the previous version and also improving UI cohesion and the store navigation. The Game Mode screen followed the same navigation and cohesion improvements, ensuring consitancy on the UI of the game.
I also worked on core gameplay experiences by producing and helping implementation of the UI for the matchmaking system and the HUD for the game’s first Boss Fight mode. I also contributed visual designs for the Battle Pass and supported the LiveOps team by illustrating icons, feature logos, and promotional popups for new character launches.
Game mode Revamp
Battlepass Screen
Boss Fight Game Mode
LiveOps Popups and Character Launch
Store UI Update
